Back to A–Z glossaryGoogle AdsMeta AdsSEM / PPCAffiliate Marketing
Digital marketing terminology
CPC
Cost Per Click
The average amount paid for each click on an advertisement.
What is CPC?
The average amount paid for each click on an advertisement.
In practical marketing work, cost per click is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CPC = Ad spend ÷ clicks
Practical example
₹1,000 ad spend ÷ 200 clicks = ₹5 CPC
Where is it used?
Google AdsMeta AdsSEM / PPCAffiliate Marketing
Answer-first FAQ
Common questions about CPC
What does CPC stand for?
CPC stands for Cost Per Click.
What is CPC in simple words?
The average amount paid for each click on an advertisement.
How is CPC calculated?
Use this formula: Ad spend ÷ clicks.
Where is CPC used?
It is commonly used in Google Ads, Meta Ads, SEM / PPC, Affiliate Marketing.