Back to A–Z glossaryDigital Marketing BasicsGoogle AdsMeta AdsAnalytics
Digital marketing terminology
ROAS
Return on Ad Spend
The revenue earned for every unit of advertising spend.
What is ROAS?
The revenue earned for every unit of advertising spend.
In practical marketing work, return on ad spend is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
ROAS = Revenue from ads ÷ ad spend
Practical example
₹80,000 revenue ÷ ₹20,000 spend = 4× ROAS
Where is it used?
Digital Marketing BasicsGoogle AdsMeta AdsAnalytics
Answer-first FAQ
Common questions about ROAS
What does ROAS stand for?
ROAS stands for Return on Ad Spend.
What is ROAS in simple words?
The revenue earned for every unit of advertising spend.
How is ROAS calculated?
Use this formula: Revenue from ads ÷ ad spend.
Where is ROAS used?
It is commonly used in Digital Marketing Basics, Google Ads, Meta Ads, Analytics.