Back to A–Z glossaryAffiliate MarketingE-commerceBranding & Business
Digital marketing terminology
AOV
Average Order Value
The average revenue generated by each completed order.
What is AOV?
The average revenue generated by each completed order.
In practical marketing work, average order value is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
AOV = Revenue ÷ orders
Practical example
₹240,000 revenue ÷ 400 orders = ₹600 AOV
Where is it used?
Affiliate MarketingE-commerceBranding & Business
Answer-first FAQ
Common questions about AOV
What does AOV stand for?
AOV stands for Average Order Value.
What is AOV in simple words?
The average revenue generated by each completed order.
How is AOV calculated?
Use this formula: Revenue ÷ orders.
Where is AOV used?
It is commonly used in Affiliate Marketing, E-commerce, Branding & Business.