Back to A–Z glossaryMeta AdsAffiliate Marketing
Digital marketing terminology
CPS
Cost Per Sale
The average campaign cost required to generate one sale.
What is CPS?
The average campaign cost required to generate one sale.
In practical marketing work, cost per sale is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CPS = Campaign spend ÷ sales
Practical example
₹20,000 ÷ 80 sales = ₹250 CPS
Where is it used?
Meta AdsAffiliate Marketing
Answer-first FAQ
Common questions about CPS
What does CPS stand for?
CPS stands for Cost Per Sale.
What is CPS in simple words?
The average campaign cost required to generate one sale.
How is CPS calculated?
Use this formula: Campaign spend ÷ sales.
Where is CPS used?
It is commonly used in Meta Ads, Affiliate Marketing.