Back to A–Z glossaryDigital Marketing BasicsGoogle AdsMeta AdsSEM / PPC
Digital marketing terminology
CPA
Cost Per Acquisition
The average cost to acquire a customer or complete a defined action.
What is CPA?
The average cost to acquire a customer or complete a defined action.
In practical marketing work, cost per acquisition is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CPA = Ad spend ÷ acquisitions
Practical example
₹18,000 ÷ 60 customers = ₹300 CPA
Where is it used?
Digital Marketing BasicsGoogle AdsMeta AdsSEM / PPC
Answer-first FAQ
Common questions about CPA
What does CPA stand for?
CPA stands for Cost Per Acquisition.
What is CPA in simple words?
The average cost to acquire a customer or complete a defined action.
How is CPA calculated?
Use this formula: Ad spend ÷ acquisitions.
Where is CPA used?
It is commonly used in Digital Marketing Basics, Google Ads, Meta Ads, SEM / PPC.