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Digital marketing terminology
CAC
Customer Acquisition Cost
The average total sales and marketing cost to acquire one new customer.
What is CAC?
The average total sales and marketing cost to acquire one new customer.
In practical marketing work, customer acquisition cost is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CAC = Sales and marketing cost ÷ new customers
Practical example
₹90,000 ÷ 300 new customers = ₹300 CAC
Where is it used?
Digital Marketing BasicsAnalyticsCRM & Lead GenerationE-commerce
Answer-first FAQ
Common questions about CAC
What does CAC stand for?
CAC stands for Customer Acquisition Cost.
What is CAC in simple words?
The average total sales and marketing cost to acquire one new customer.
How is CAC calculated?
Use this formula: Sales and marketing cost ÷ new customers.
Where is CAC used?
It is commonly used in Digital Marketing Basics, Analytics, CRM & Lead Generation, E-commerce.