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Digital marketing terminology
ROI
Return on Investment
The percentage return after accounting for the total cost of an investment.
What is ROI?
The percentage return after accounting for the total cost of an investment.
In practical marketing work, return on investment is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
ROI = ((Return − investment) ÷ investment) × 100
Practical example
(₹65,000 − ₹50,000) ÷ ₹50,000 × 100 = 30% ROI
Where is it used?
Digital Marketing BasicsAnalyticsE-commerceBranding & Business
Answer-first FAQ
Common questions about ROI
What does ROI stand for?
ROI stands for Return on Investment.
What is ROI in simple words?
The percentage return after accounting for the total cost of an investment.
How is ROI calculated?
Use this formula: ((Return − investment) ÷ investment) × 100.
Where is ROI used?
It is commonly used in Digital Marketing Basics, Analytics, E-commerce, Branding & Business.