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Digital marketing terminology
CTR
Click-Through Rate
The percentage of impressions or delivered messages that generated a click.
What is CTR?
The percentage of impressions or delivered messages that generated a click.
In practical marketing work, click-through rate is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CTR = (Clicks ÷ impressions) × 100
Practical example
320 clicks ÷ 16,000 impressions × 100 = 2% CTR
Where is it used?
Google AdsMeta AdsSEOEmail MarketingAnalytics
Answer-first FAQ
Common questions about CTR
What does CTR stand for?
CTR stands for Click-Through Rate.
What is CTR in simple words?
The percentage of impressions or delivered messages that generated a click.
How is CTR calculated?
Use this formula: (Clicks ÷ impressions) × 100.
Where is CTR used?
It is commonly used in Google Ads, Meta Ads, SEO, Email Marketing, Analytics.