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Digital marketing terminology
CTOR
Click-To-Open Rate
The percentage of unique openers who clicked a link in the email.
What is CTOR?
The percentage of unique openers who clicked a link in the email.
In practical marketing work, click-to-open rate is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CTOR = (Unique clicks ÷ unique opens) × 100
Practical example
420 clicks ÷ 2,800 opens × 100 = 15% CTOR
Where is it used?
Email Marketing
Answer-first FAQ
Common questions about CTOR
What does CTOR stand for?
CTOR stands for Click-To-Open Rate.
What is CTOR in simple words?
The percentage of unique openers who clicked a link in the email.
How is CTOR calculated?
Use this formula: (Unique clicks ÷ unique opens) × 100.
Where is CTOR used?
It is commonly used in Email Marketing.