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Digital marketing terminology
OR
Open Rate
The percentage of delivered emails recorded as opened; privacy protections can affect accuracy.
What is OR?
The percentage of delivered emails recorded as opened; privacy protections can affect accuracy.
In practical marketing work, open rate is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
OR = (Unique opens ÷ delivered emails) × 100
Practical example
2,900 opens ÷ 10,000 delivered × 100 = 29% OR
Where is it used?
Email Marketing
Answer-first FAQ
Common questions about OR
What does OR stand for?
OR stands for Open Rate.
What is OR in simple words?
The percentage of delivered emails recorded as opened; privacy protections can affect accuracy.
How is OR calculated?
Use this formula: (Unique opens ÷ delivered emails) × 100.
Where is OR used?
It is commonly used in Email Marketing.