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Digital marketing terminology
DR
Delivery Rate
The percentage of sent emails accepted by receiving mail servers.
What is DR?
The percentage of sent emails accepted by receiving mail servers.
In practical marketing work, delivery rate is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
DR = (Delivered emails ÷ sent emails) × 100
Practical example
9,750 delivered ÷ 10,000 sent × 100 = 97.5% DR
Where is it used?
Email Marketing
Answer-first FAQ
Common questions about DR
What does DR stand for?
DR stands for Delivery Rate.
What is DR in simple words?
The percentage of sent emails accepted by receiving mail servers.
How is DR calculated?
Use this formula: (Delivered emails ÷ sent emails) × 100.
Where is DR used?
It is commonly used in Email Marketing.