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Digital marketing terminology
BR
Bounce Rate
Depending on context, the share of emails that bounced or sessions that were not engaged.
What is BR?
Depending on context, the share of emails that bounced or sessions that were not engaged.
In practical marketing work, bounce rate is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
BR = (Bounces ÷ total attempts) × 100
Practical example
120 bounced emails ÷ 8,000 sent × 100 = 1.5% BR
Where is it used?
Email MarketingAnalytics
Answer-first FAQ
Common questions about BR
What does BR stand for?
BR stands for Bounce Rate.
What is BR in simple words?
Depending on context, the share of emails that bounced or sessions that were not engaged.
How is BR calculated?
Use this formula: (Bounces ÷ total attempts) × 100.
Where is BR used?
It is commonly used in Email Marketing, Analytics.