Back to A–Z glossaryGoogle AdsMeta AdsSEM / PPCSocial Media
Digital marketing terminology
CPM
Cost Per Mille
The cost to deliver one thousand ad impressions.
What is CPM?
The cost to deliver one thousand ad impressions.
In practical marketing work, cost per mille is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CPM = (Ad spend ÷ impressions) × 1,000
Practical example
₹2,400 ÷ 120,000 impressions × 1,000 = ₹20 CPM
Where is it used?
Google AdsMeta AdsSEM / PPCSocial Media
Answer-first FAQ
Common questions about CPM
What does CPM stand for?
CPM stands for Cost Per Mille.
What is CPM in simple words?
The cost to deliver one thousand ad impressions.
How is CPM calculated?
Use this formula: (Ad spend ÷ impressions) × 1,000.
Where is CPM used?
It is commonly used in Google Ads, Meta Ads, SEM / PPC, Social Media.