Back to A–Z glossaryMarketing Automation
Digital marketing terminology
Workflow
No standard abbreviation
A defined sequence of automated or manual steps that completes a marketing process.
What is Workflow?
A defined sequence of automated or manual steps that completes a marketing process.
In practical marketing work, workflow is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Workflow helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Marketing Automation
Answer-first FAQ
Common questions about Workflow
What does Workflow stand for?
Workflow has no widely accepted standard abbreviation.
What is Workflow in simple words?
A defined sequence of automated or manual steps that completes a marketing process.
How is Workflow calculated?
There is no single universal formula for this concept.
Where is Workflow used?
It is commonly used in Marketing Automation.