What is SOP?
A documented step-by-step process for completing repeatable work consistently.
In practical marketing work, standard operating procedure is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Standard Operating Procedure helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Branding & Business