Back to A–Z glossaryMarketing Automation
Digital marketing terminology
Trigger
No standard abbreviation
An event or condition that starts an automated action or workflow.
What is Trigger?
An event or condition that starts an automated action or workflow.
In practical marketing work, trigger is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Trigger helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Marketing Automation
Answer-first FAQ
Common questions about Trigger
What does Trigger stand for?
Trigger has no widely accepted standard abbreviation.
What is Trigger in simple words?
An event or condition that starts an automated action or workflow.
How is Trigger calculated?
There is no single universal formula for this concept.
Where is Trigger used?
It is commonly used in Marketing Automation.