Back to A–Z glossaryEmail MarketingMarketing Automation
Digital marketing terminology
Drip Campaign
No standard abbreviation
A timed or behavior-triggered sequence of automated messages.
What is Drip Campaign?
A timed or behavior-triggered sequence of automated messages.
In practical marketing work, drip campaign is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Drip Campaign helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Email MarketingMarketing Automation
Answer-first FAQ
Common questions about Drip Campaign
What does Drip Campaign stand for?
Drip Campaign has no widely accepted standard abbreviation.
What is Drip Campaign in simple words?
A timed or behavior-triggered sequence of automated messages.
How is Drip Campaign calculated?
There is no single universal formula for this concept.
Where is Drip Campaign used?
It is commonly used in Email Marketing, Marketing Automation.