Back to A–Z glossaryMarketing Automation
Digital marketing terminology
Automation
No standard abbreviation
The use of rules and software to perform repeatable actions with reduced manual effort.
What is Automation?
The use of rules and software to perform repeatable actions with reduced manual effort.
In practical marketing work, automation is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Automation helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Marketing Automation
Answer-first FAQ
Common questions about Automation
What does Automation stand for?
Automation has no widely accepted standard abbreviation.
What is Automation in simple words?
The use of rules and software to perform repeatable actions with reduced manual effort.
How is Automation calculated?
There is no single universal formula for this concept.
Where is Automation used?
It is commonly used in Marketing Automation.