What is AI?
Computer systems designed to perform tasks associated with human intelligence.
In practical marketing work, artificial intelligence is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Artificial Intelligence helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Marketing AutomationAI Marketing