What is GenAI?
AI systems that create new content such as text, images, audio, or code.
In practical marketing work, generative artificial intelligence is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Generative Artificial Intelligence helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
AI Marketing