What is GPT?
A family of transformer-based language models trained to generate and work with text and other data.
In practical marketing work, generative pre-trained transformer is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Generative Pre-trained Transformer helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
AI Marketing