What is NLP?
AI methods that enable software to work with human language.
In practical marketing work, natural language processing is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Natural Language Processing helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
AI Marketing