What is ML?
A branch of AI where models learn patterns from data to make predictions or decisions.
In practical marketing work, machine learning is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Machine Learning helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
AI Marketing