What is MA?
The use of software and rules to automate repetitive marketing actions and journeys.
In practical marketing work, marketing automation is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Marketing Automation helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Marketing Automation