Back to A–Z glossaryEmail MarketingCRM & Lead GenerationMarketing Automation
Digital marketing terminology
CRM
Customer Relationship Management
A system and process for managing customer data, interactions, leads, and relationships.
What is CRM?
A system and process for managing customer data, interactions, leads, and relationships.
In practical marketing work, customer relationship management is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Customer Relationship Management helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Email MarketingCRM & Lead GenerationMarketing Automation
Answer-first FAQ
Common questions about CRM
What does CRM stand for?
CRM stands for Customer Relationship Management.
What is CRM in simple words?
A system and process for managing customer data, interactions, leads, and relationships.
How is CRM calculated?
There is no single universal formula for this concept.
Where is CRM used?
It is commonly used in Email Marketing, CRM & Lead Generation, Marketing Automation.