Back to A–Z glossaryCRM & Lead GenerationMarketing Automation
Digital marketing terminology
MQL
Marketing Qualified Lead
A lead judged by marketing to have sufficient fit or engagement for further qualification.
What is MQL?
A lead judged by marketing to have sufficient fit or engagement for further qualification.
In practical marketing work, marketing qualified lead is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Marketing Qualified Lead helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
CRM & Lead GenerationMarketing Automation
Answer-first FAQ
Common questions about MQL
What does MQL stand for?
MQL stands for Marketing Qualified Lead.
What is MQL in simple words?
A lead judged by marketing to have sufficient fit or engagement for further qualification.
How is MQL calculated?
There is no single universal formula for this concept.
Where is MQL used?
It is commonly used in CRM & Lead Generation, Marketing Automation.