What is CDP?
Software that unifies customer data from multiple sources into persistent profiles.
In practical marketing work, customer data platform is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Customer Data Platform helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Marketing Automation