Back to A–Z glossaryEmail MarketingMarketing Automation
Digital marketing terminology
Segmentation
No standard abbreviation
Dividing an audience into meaningful groups based on attributes or behavior.
What is Segmentation?
Dividing an audience into meaningful groups based on attributes or behavior.
In practical marketing work, segmentation is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Segmentation helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Email MarketingMarketing Automation
Answer-first FAQ
Common questions about Segmentation
What does Segmentation stand for?
Segmentation has no widely accepted standard abbreviation.
What is Segmentation in simple words?
Dividing an audience into meaningful groups based on attributes or behavior.
How is Segmentation calculated?
There is no single universal formula for this concept.
Where is Segmentation used?
It is commonly used in Email Marketing, Marketing Automation.