What is SEO?
The practice of improving discoverability and usefulness in organic search results.
In practical marketing work, search engine optimization is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Search Engine Optimization helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
SEOContent Marketing