Quality concepts used by Google’s search quality raters when evaluating content and creators.
What is E-E-A-T?
Quality concepts used by Google’s search quality raters when evaluating content and creators.
In practical marketing work, experience, expertise, authoritativeness, trustworthiness is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Experience, Expertise, Authoritativeness, Trustworthiness helps marketers plan, measure, or improve a practical part of a campaign.