What is SERP?
The page a search engine displays after a user submits a query.
In practical marketing work, search engine results page is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Search Engine Results Page helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google AdsSEOSEM / PPC