What is SEM?
Marketing that increases visibility in search engines, commonly referring to paid search.
In practical marketing work, search engine marketing is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Search Engine Marketing helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
SEM / PPC