Back to A–Z glossaryGoogle AdsSEM / PPC
Digital marketing terminology
PPC
Pay Per Click
An advertising model where the advertiser pays when someone clicks the ad.
What is PPC?
An advertising model where the advertiser pays when someone clicks the ad.
In practical marketing work, pay per click is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Pay Per Click helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google AdsSEM / PPC
Answer-first FAQ
Common questions about PPC
What does PPC stand for?
PPC stands for Pay Per Click.
What is PPC in simple words?
An advertising model where the advertiser pays when someone clicks the ad.
How is PPC calculated?
There is no single universal formula for this concept.
Where is PPC used?
It is commonly used in Google Ads, SEM / PPC.