What is GSC?
Google’s tool for monitoring search performance, indexing, and technical search issues.
In practical marketing work, google search console is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Google Search Console helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google AdsSEOAnalytics