Back to A–Z glossarySEO
Digital marketing terminology
PA
Page Authority
A third-party Moz metric estimating an individual page’s ranking potential; it is not an official Google ranking factor.
What is PA?
A third-party Moz metric estimating an individual page’s ranking potential; it is not an official Google ranking factor.
In practical marketing work, page authority is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Page Authority helps marketers plan, measure, or improve a practical part of a campaign.
Answer-first FAQ
Common questions about PA
What does PA stand for?
PA stands for Page Authority.
What is PA in simple words?
A third-party Moz metric estimating an individual page’s ranking potential; it is not an official Google ranking factor.
How is PA calculated?
There is no single universal formula for this concept.
Where is PA used?
It is commonly used in SEO.