What is DA?
A third-party Moz metric estimating a domain’s ability to rank; it is not an official Google ranking factor.
In practical marketing work, domain authority is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Domain Authority helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
SEO