What is Backlink?
A link from another website pointing to a page on your website.
In practical marketing work, backlink is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Backlink helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
SEO