What is D2C?
A business model where a brand sells directly to the end customer.
In practical marketing work, direct to consumer is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Direct to Consumer helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
E-commerceBranding & Business