What is B2C?
A model where a company markets and sells directly to individual consumers.
In practical marketing work, business to consumer is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Business to Consumer helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
E-commerceBranding & Business