What is B2B?
A model where a company markets and sells to other organizations.
In practical marketing work, business to business is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Business to Business helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
E-commerceBranding & Business