Back to A–Z glossaryMarketing AutomationBranding & Business
Digital marketing terminology
ABM
Account-Based Marketing
A focused B2B strategy that treats selected high-value accounts as individual markets.
What is ABM?
A focused B2B strategy that treats selected high-value accounts as individual markets.
In practical marketing work, account-based marketing is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Account-Based Marketing helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Marketing AutomationBranding & Business
Answer-first FAQ
Common questions about ABM
What does ABM stand for?
ABM stands for Account-Based Marketing.
What is ABM in simple words?
A focused B2B strategy that treats selected high-value accounts as individual markets.
How is ABM calculated?
There is no single universal formula for this concept.
Where is ABM used?
It is commonly used in Marketing Automation, Branding & Business.