What is B2G?
A model where a company provides products or services to government organizations.
In practical marketing work, business to government is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Business to Government helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Branding & Business