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Digital marketing terminology
Customer Retention
No standard abbreviation
Activities that encourage existing customers to remain active and buy again.
What is Customer Retention?
Activities that encourage existing customers to remain active and buy again.
In practical marketing work, customer retention is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Customer Retention helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
E-commerce
Answer-first FAQ
Common questions about Customer Retention
What does Customer Retention stand for?
Customer Retention has no widely accepted standard abbreviation.
What is Customer Retention in simple words?
Activities that encourage existing customers to remain active and buy again.
How is Customer Retention calculated?
There is no single universal formula for this concept.
Where is Customer Retention used?
It is commonly used in E-commerce.