Back to A–Z glossaryCRM & Lead GenerationE-commerceMobile Marketing
Digital marketing terminology
Retention
No standard abbreviation
The ability to keep customers or users active over time.
What is Retention?
The ability to keep customers or users active over time.
In practical marketing work, retention is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Retention helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
CRM & Lead GenerationE-commerceMobile Marketing
Answer-first FAQ
Common questions about Retention
What does Retention stand for?
Retention has no widely accepted standard abbreviation.
What is Retention in simple words?
The ability to keep customers or users active over time.
How is Retention calculated?
There is no single universal formula for this concept.
Where is Retention used?
It is commonly used in CRM & Lead Generation, E-commerce, Mobile Marketing.