Back to A–Z glossaryMobile MarketingMarketing AutomationAI MarketingWeb & Technical
Digital marketing terminology
API
Application Programming Interface
A defined way for software systems to exchange data or request functionality.
What is API?
A defined way for software systems to exchange data or request functionality.
In practical marketing work, application programming interface is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Application Programming Interface helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Mobile MarketingMarketing AutomationAI MarketingWeb & Technical
Answer-first FAQ
Common questions about API
What does API stand for?
API stands for Application Programming Interface.
What is API in simple words?
A defined way for software systems to exchange data or request functionality.
How is API calculated?
There is no single universal formula for this concept.
Where is API used?
It is commonly used in Mobile Marketing, Marketing Automation, AI Marketing, Web & Technical.