What is SDK?
A collection of tools and libraries used to build or integrate software for a platform.
In practical marketing work, software development kit is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Software Development Kit helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Mobile MarketingWeb & Technical