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Digital marketing terminology
CPI
Cost Per Install
The average advertising cost for each app installation.
What is CPI?
The average advertising cost for each app installation.
In practical marketing work, cost per install is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CPI = Campaign spend ÷ installs
Practical example
₹25,000 ÷ 1,000 installs = ₹25 CPI
Where is it used?
Meta AdsAffiliate MarketingMobile Marketing
Answer-first FAQ
Common questions about CPI
What does CPI stand for?
CPI stands for Cost Per Install.
What is CPI in simple words?
The average advertising cost for each app installation.
How is CPI calculated?
Use this formula: Campaign spend ÷ installs.
Where is CPI used?
It is commonly used in Meta Ads, Affiliate Marketing, Mobile Marketing.