What is ASO?
The practice of improving an app listing’s visibility and conversion in app stores.
In practical marketing work, app store optimization is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
App Store Optimization helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Mobile Marketing