What is JSON?
A lightweight text format commonly used to exchange structured data.
In practical marketing work, javascript object notation is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
JavaScript Object Notation helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Web & Technical