Back to A–Z glossary
SEOWeb & Technical

Digital marketing terminology

XML

Extensible Markup Language

A markup format used for structured data exchange, including XML sitemaps.

What is XML?

A markup format used for structured data exchange, including XML sitemaps.

In practical marketing work, extensible markup language is used to make planning, execution, reporting, or optimization easier to understand.

How is it calculated?

This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.

Practical example

Extensible Markup Language helps marketers plan, measure, or improve a practical part of a campaign.

Where is it used?

SEOWeb & Technical
Answer-first FAQ

Common questions about XML

What does XML stand for?

XML stands for Extensible Markup Language.

What is XML in simple words?

A markup format used for structured data exchange, including XML sitemaps.

How is XML calculated?

There is no single universal formula for this concept.

Where is XML used?

It is commonly used in SEO, Web & Technical.